President and CEO
Nippon Steel Kowa Real Estate was created on October 1, 2012, through a merger of Kowa Real Estate and Nippon Steel City Produce. We have taken a fresh step forward as a comprehensive real estate firm with business portfolio well-balanced between "stable/long-term businesses" (i.e., development, owning and/or management of investment assets) and "short- and medium-term businesses" (i.e., development and sale of condominiums, and other type of businesses). We develop and manage office and mixed-use buildings represented by brands, such as the "Intercity Series," and develop "The Homat Series" of upscale rental apartments specifically tailored to foreigners in Tokyo's prime locations, as well as develop condominiums, including the "Livio Series." In addition, we handle urban redevelopment projects, equivalent exchange or old apartment rebuilding projects in urban areas as well.
Moreover, by leveraging our close collaborative relations with the Mizuho Financial Group and the Nippon Steel & Sumitomo Metal Group (NSSMG), we propose ideas for cutting-edge real estate services integrated with finance, such as securitization and fund businesses, or with our development capacity cultivated through development of NSSMG's massive former steel mills sites scattered around the nation as our unique strength, we serve a wide array of customer needs for real estate.
The environment surrounding the Japanese real estate industry has been changing drastically on the back of the rapid aging of society and dwindling birth rates, the resulting shrinkage of the domestic market, an excess concentration of population and industry in the Tokyo Metropolitan area, stiffer competition between global cities, and growing earthquake-resistance, disaster-prevention and energy-saving needs in the wake of the Great East Japan Earthquake and Tsunami. In line with this, customer requirements for real estate have significantly changed and become increasingly diversified as well. To meet these needs, we not only enhance our service standards further as a real estate firm but go beyond the conventional business domains and take up the challenge of boldly entering new business arenas as well. In doing so, we will keep building highly value-added cities and towns, which we believe is our social mission to fulfill.
We will further bolster various strengths that the predecessor companies had cultivated and the entire workforce will contribute to the local community and society in accordance with our corporate philosophy: We come face-to-face with people and create a town without forgetting the spirit of overcoming challenges in the face of change.
Let me close this message by asking you for your continued support.